This brand started on a couch.
No fancy office. No perfect timing. Just a tablet, a phone, and an idea that refused to sit still.
YOUR YELLOW BAG was created in 2026 with a simple belief: good ideas can start anywhere. Ambition does not need an office address. Building something meaningful should be more accessible, and technology should help make it simpler.
We take the business seriously. We don’t take ourselves too seriously. Beauty, fragrance, personal care and wellness belong to everyone—and we want you to leave feeling a little better than when you arrived.
The world already has enough grey. We chose yellow.
Our ambition reaches beyond the screen. One day, we hope to bring YOUR YELLOW BAG to physical stores across Europe and beyond. Paris. Milan. London. New York. An ambition, not a list of stores we already have.
Good ideas can start anywhere. Ours started on a couch. We’re building what comes next.